NALP Designation

Earning NALP, your first industry credential, signals to your employer your commitment to a career in residential property management.

You’ll learn about:

• Using technology to generate traffic

• Monitoring and managing your community’s reputation

• Inspecting the leasing center, tour route, model units, and vacant apartments

• Shopping the competition while building relationships with competitors

• Compiling a comprehensive community resource tool

• Effective marketing plans

• Relationship sales process and evaluating personal sales performance

• Evaluating a prospect’s commitment level and overcoming objections

• Reviewing the next steps in the sales process with prospects

• Applying fair housing law and communicating rental criteria

• Qualifying prospective residents according to rental policy

• Preparing and reviewing leases with new residents

• Move-in process

• Responding to resident issues and maintenance requests with appropriate follow-up

• Building relationships with residents and creating a sense of community

• Reporting incidents, maintaining documentation, and taking corrective action

• Maximizing revenue and operational efficiency

• Securing and processing lease renewals

• Conducting a market survey